The Importance of a Solid Follow-Up Plan After a Conference
But now how do you take those leads to the next level?
Let me be honest. Converting your leads to permanent customers is rather difficult.
Prospects today are not easily convinced, which is why devising a solid follow-up plan after a conference is very important.
Don’t wait for your prospects to contact you because the chances of them contacting you are very scant.
That means, following up with a client after a conference is imperative.
Here are the other reasons why you should have a solid follow-up plan following your event or conference.
- Lead Nurturing
You might think that lead generation is the most important aspect of your business.
Generating qualified leads is just a starting point, your conversions are going to occur from nurturing these leads.
According to statistics, “61% of B2B marketers send all lead generation directly to sales; however, only 27% of those leads will be qualified.”
This is why lead nurturing is important.
And lead nurturing is not possible without a solid follow-up plan.
You have generated some perspective, or market qualified leads (MQLs).
Now, you have to follow-up with your prospects to make them feel important. It is always a great idea to shower attention on your prospects.
Start by sending out a ‘thank you’ message following the conference and further talk about your prospects’ problems and the solutions that you think will work out for them. Such follow-up emails are also great when it comes to setting up a communication tone with your prospects.
Naturally, a follow-up email will also help make sure that you and your prospects are on the same page.
- Collect More Relevant Data
Considering that you scanned all the business cards you received using a credible business card scanning app, you are already armed with useful data on your leads, including their contact number and email address.
But this data is not enough to take the process forward and close the final deal. The experience during the actual event is very fleeting. You have to interact with so many people at once, which is why it is not possible to collect more insightful data.
Again, to collect more data that will help you provide a solution to your leads and convert them into your customers, you need to send out follow-up emails right after the event, while your brand and services are still fresh in their mind.
- Discover Ways To Improve
Your event success doesn’t end here. Now you have to work on improving yourself and making sure to work on the things that still have room for improvement
Send out follow-up emails asking for feedback on your event, your brand, sales pitch, and more to discern everything from your prospects’ point of view.
Beyond regular mishaps, focus on discovering feedback regarding your core offering, your sales pitch, services and how you can improve on client experiences.
- Start Planning For The Next Step In Your Sales Funnel
When all is said and done, your main aim is to get a head start from your prospect and make them move further down the sales funnel.
For that, you need to further engage your lead, get them to see all the benefits they will get if they avail your services, and then take your cue from them to move forward. But before everything, you need to follow up with all the potential customers that you interacted with in the event.
I know it can be tempting to simply take a day off, however, just hold it off until you send out follow-up emails while your sales pitch is still fresh on your prospects’ minds.
Now, It’s Your Turn
Now that you know how important sending out follow-up emails are, get started with your own follow-up plan right away.
It’s important to avoid any delay in your follow-up plan because it is possible that some other brand will lure away the customer by then. Also, it is also easier to persuade people to move forward with your proposal when everything is still fresh in their memory.
So device a winning follow-up strategy to convert more leads, make your customers happy, and constantly improve the quality of your services.
Are you also planning to host a conference or a B2B event? Let us know how you plan to engage your leads by commenting below!