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Nothing special about that card - clean and simple. The photo was taken "on the spot" (as opposed to optimal conditions at home) with approximate lighting conditions. Results are still perfect because what matters even more is having uniform lighting accross the card. Note also how the text is large - the result of gettting as close as possible to the card.
Note: taken with the iPhone 3GS, hence the grayish color for the white area of the card. There is a tip to brighten such images in the photo taking tips discussion on our blog (check the section entitled "Focus").
this use case lends itself well for the iPhone 3G since this is not a close-up image, for which a close-up lense such as the Griffin Clarifi Case is required.